Security is a differentiator: Refreshing change for the software security industry

As a software security professional, it is a good thing that end users of security technology are beginning to position it as a differentiator in their own offerings. The security industry in general has had to produce subjective ROI or sell fear to support it sales. Application and data integrity will becomes increasingly important especially on the heels of a record setting year of breaches (CIO Today) . The way in which application providers add security  to their products and services will be viewed as a differentiator. This not only true of enterprises, but with traditional software application vendors. Some examples of this trend are:

- Recent article, "Banks Using Security to Increase Customer Trust and Their Bottom Lines "

- Time Warner and others choosing Blue-Ray DVD format over HD DVD partly based on the better DRM controls, AACS.

-Vic